How do you know which keywords to research or if your existing keyword list represents the best opportunities for your brand? SEO rank checking is an important aspect of keyword research, but to do it, it is also important to have a meaningful starting point. Here are a few things to look out for when choosing an SEO rank checker: Ideally, however, your rank checker should do much more. At a minimum, a rank checker should permit you to perform batch research for your target keywords. There are a number of software solutions for rank checking with varying capabilities. The most sophisticated solutions go beyond reporting your position to give you rich information that helps drive high-performing content and SEO strategy. An SEO rank checker, sometimes referred to as an SEO position checker or SEO keyword rank checker, automates some level of SERP rank research. While it is possible to research your SEO position manually by entering in keywords and scrolling through the SERPs to find your position, the manual approach is neither efficient nor scalable. By knowing where a keyword ranks and how many searches are performed for that keyword, you can better prioritize ranking improvements with the best chance of driving a higher volume of qualified traffic. Which keywords, when paired with search volume research, offer the most upside when optimized for a top SERP ranking. Which keywords are in striking distance of a top position in search? It is easier for SEO to move a keyword from page 2 to page 1 than it is to move a keyword from page 10 to page 1. A higher-ranked business competitor steals not just a click from you, but market share as well. Which pages, including your competitors’ web pages rank above (and below) yours? In SEO, all websites that outrank you in the SERPs are your competition for that keyword, but the impact is magnified when the higher-ranked domain is a business competitor. Where do your target keywords rank in search overall, and which of your keywords rank highest in the SERPs (search engine results pages)? By knowing this, you can better define a strategy to win higher rankings for essential keywords, and at the same time, protect the position of valuable, high-ranking keywords. This starts by knowing where your website stands in the search rankings for target keywords.īy performing SEO rank checking, you can gather valuable insights, like:
Additionally, because there are usually more keywords relevant to your brand than time to optimize for them, it’s important to identify and prioritize the keywords that have the most potential to drive motivated people to your website. A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal.
0 kommentar(er)
