It all comes down to how the company tried to grow. Where did things go wrong? Why didn’t Blue Apron live up to expectations? “We have a history of losses, and we may be unable to achieve or sustain profitability.” Backed by $135 million in venture funding and a $2 billion valuation, the company was primed to become the ultimate disrupter of the food and grocery industry.įast forward to today, and the company has found itself in a different reality: I only use them infrequently so it wouldn't have been a huge loss but Amex periodically offers $25 off $50 which I like to take advantage of.Once upon a time, Blue Apron flourished as a promising unicorn startup. If they hadn't, I was ready to outright cancel. To their credit, BA responded to my complaint and request for a refund…with a refund. I always received those "next week's recipes" emails when manually skipping weeks so I didn't think anything of it. I can only assume that is what BA means by "we'll remind you before the pause ends". In one of the generic "Check out next week's recipes" there's a "you have 48 hours to make changes to your next box" message. I went back and checked EVERY email from BA. Just logged in to my credit card website to check something else…see a new charge from BA for a box to be delivered on Thursday. I didn't write down the date (yeah, my fault for trusting the company and not tracking it myself) but I knew it was coming up soon but I hadn't seen an email yet so it wasn't a priority. "We’ll notify you to remind you when your deliveries are getting close to starting again." Before pausing, I read the fine print to make sure there'd be a notification before it resumed. Previously, I had gone in and manually skipped the weeks in bulk but figured I'd use the new pause feature since I was moving and definitely wouldn't be ordering anything for a few months. I now have a $70 charge and a box of food being delivered to a different state.
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